Seduced or Sceptical Consumers? Organised Action and the Case of Fair Trade Coffee
نویسندگان
چکیده
منابع مشابه
Do Ethical Consumers Care About Price? A Revealed Preference Analysis of Fair Trade Coffee Purchases
The existing literature on socially responsible purchasing relies heavily on stated preference measures elicited through surveys that utilize hypothetical market choices. This paper explores consumers’ revealed purchasing behavior with regard to fair trade coffee and is apparently the first to do so in an actual market setting. In a series of experiments, we investigated differences in consumer...
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ژورنال
عنوان ژورنال: Sociological Research Online
سال: 2007
ISSN: 1360-7804,1360-7804
DOI: 10.5153/sro.1536